Marketing

Marketing is key in China

Marketing traditionally is the largest expense item for retail forex and binary brokers in China. Therefore, having the right marketing strategy can mean the difference between failure and success in China. Naturally this is our most popular service category.
 
In 10+ years of marketing experience in China we have learned which channels work and which channels don’t, how to negotiate the media-buying in China, what to expect from your conversion rates and client acquisition costs, which conferences are worth attending, how to best approach Search Engine Marketing (SEM) and Social Media Marketing and whether or not to do any SEO in China.
 
We have strategic partnerships with the key agencies in each field, each one with a breath of experience in forex and binary products marketing in China.

SEM

There are over 6,000,000 Forex and Binary search inquires per month in Baidu. We provide a complete solution for your SEM needs in China:
  • Ads in all key Chinese search engines (Baidu, Sogou, 360). 
  • Keyword strategy optimization. 
  • Daily detailed reporting and content guidance available.
Want to save costs and manage your SEM campaigns in-house while leveraging our reporting and initial setup guidance? No problem - we offer that option as well. 

Mobile Marketing


​The number of users choosing broadband mobile internet in China has skyrocketed to 674 million with 1/3 of those using 4G services. Mobile marketing is becoming one of the most effective channels for those brands that are able to offer their entire conversion funnel via mobile. 
Why you should allocate for mobile marketing:
  • Lower CPC costs for mobile friendly sites
  • Complete ROI tracking
  • 50,000+ different APPs are included in our ad network, covering over 80% of smartphone users in China. 

SEO

Although for FX keywords SEO strategy for Baidu can be quite complex and difficult to achieve fast results, it does benefit your ads quality sqore, which ultimately will pay for itself if you a running a large SEM Baidu budget: 
  • search engine optimization
  • strategy planning
  • cross engine indexing & optimization
  • competitor & industry analysis
  • keyword selection & management
  • negative information suppression

CPA Based Campaigns

​Little transparency of the Chinese media-market often forces brokers into taking a leap of faith when choosing their pilot marketing channels. This often results in losses of tens of thousands of dollars before the efficient channels are discovered. CPA (cost-per-acquisition) campaign offes in China are practically non-existent, especially for the FX brokers. 

With our unique CPA offer you can enjoy the following perks: 
  • Pay only for registered quality leads
  • Clear lead qualification criteria
  • Lower than SEM cost per lead 
  • Big Data driven lead generation system
  • Transparent conversion tracking

SMM

With 700M+ internet users and growing, a combined total of 1.4 billion accounts on QZone, WeChat, RenRen and Sina Weibo alone, social media has become a great client retention and secondary sales tool for most brokers actively doing business in China. We offer the following services:
  • SMM strategy design
  • Setup and daily management of your corporate Weibo and WeChat accounts
  • Soft ads on key portals (Sina, Tencent, EastMoney, JRJ, Hexun)
  • Posts on key Baidu channels 
  • Reputation monitoring and active reputation management though key social platforms
  • Daily posts on up to 2,000 forums with the backlinks enabled keywords. 

Other marketing services

Based on our wide network of media partners in China, we are able to obtain agency discounts and leverage our negotiation power to help you with other marketing services as well: 
  • Media-buying 
  • Direct Email Marketing
  • Offline Seminar Organization
  • Exhibitions participation
  • Book publishing
© 2013-2023. Trade Exact Consulting Inc. 244 Fifth Avenue, Q258, New York, NY 10001.